Search Engine Optimization consists of both on page and off page optimization. The on page optimization deals with editing the structure of your site web pages and adding suitable keywords in places and so on. The off page optimization deals with link building using forums, blogs and article submissions. These practices will ensure you high volume of Search Engine traffic in the long run. But this alone will not be enough for you to make sales conversions in your site. To achieve maximum results, you must include PPC campaigning too.

PPC takes care of getting you ultra high quality visitors who are searching for the same keywords which you have opted in the PPC campaign and your website. So chances of making conversions are higher in here than the traffic from Search Engines,

So, keep this clear in your head. You cannot gain maximum results by skipping either one of the above two. Both combined can unleash the power to earn thousands of dollars every month. My next project is starting a particular niche site and making it popular within Search Engines to make money via adsense. I will be giving you all a heads up on how well or bad it goes so that you can learn from my experience.